🔥 The 55-second pitch every Marketer should study

How BoomBoom Blew Up And Became The Best Selling Nasal Stick On Amazon

I’m a TV junkie. 

Like I’ll watch ANYTHING.Suits (not LA), Wheel of Fortune, Days of our Lives (ok maybe not that 1), and everything in between.

But, nothing hits better than SharkTank.

Founders pitching their life’s work to a panel of billionaires who might rip it to shreds or write a check on the spot?

Inject it straight into my veins.

Shark Tank isn’t just TV. It’s a masterclass in storytelling, sales, and sheer gumption.

You’ve got 90 seconds to make EVERYTHING count.

The hook. The pitch. The ask. The reaction. The deal…or the devastating NO.

Which is why, when I caught a rerun and saw BoomBoom Nasal Sticks, I couldn’t look away.A stick you sniff to feel more alert?Sounds ridiculous. But, these guys made it work.

This is their story.

The year is 2005 and John Pinto is a mouth breather.

I’m not saying that to be mean, he LITERALLY breathed through his mouth. 

Chronic allergies. Constant congestion. A human humidifier.

And yet, somehow, he still played collegiate basketball.

Running up and down the court while gasping for air like a pug in July.

That was his reality.

Always tired and always stuffy.

And, even after undergoing nasal surgery to correct the problem, he still struggled to fully breathe through his nose.

He figured this was just how life worked.

Until 1 day, on a trip to Southeast Asia, John walks into a Thai convenience store and sees a tiny plastic tube that promises clarity.

Locals were using them like chapstick for your nose.

So he gives it a try…

BOOM.

A cooling rush.

Nasal nirvana.

Like a breath mint for your brain.

For the first time in forever, John could actually breathe through his nose.

No meds. No neti pot. Just a little sniff stick from a gas station shelf.

That’s when the idea mill starts turning. 

What if you took this Thai remedy and gave it the Red Bull treatment?

Americanize the packaging and really give it a shot.

John got back to the US and got to work.

He teamed up with scientists and started blending essential oils, testing formulas, and generally figuring out how to recreate his own experience.

The goal?

Create something that looked good, felt good, and hit like a cold shower for your brain.

With help from John’s wife (founder couples FTW), the brand launched in 2017 and BoomBoom was off to the races. 

Now this is where it gets interesting.After a year of running the business, John wanted to take a big swing. 

The product was moving online and reviews were glowing, but if BoomBoom was going to be more than a quirky wellness brand, it needed reach.

So John did what most founders dream of and few actually follow through on:

He applied to Shark Tank.

They got on and made their pitch and it was ✨ MAGIC ✨.If you haven’t watched it yet, go watch it now. It’s only 55 seconds but it is SO worth your time. 

Let’s break down why this is so good GREAT.

First, the hook grabs you and doesn’t let you go.
It’s hard to look away when someone sticks something up their nose (be it a finger, a q-tip, or in this case… a eucalyptus vapor stick).

Second, the pitch is super tight.

Like I said, this video is only 55 seconds long.

That’s enough time to do a product demo, let people try the product and give testimonials, get out some old fashioned Ric Flair “WOO!”s, and let Charles Barkley get some words in (love ya Chuck).

All in under a minute.

PUT IT IN PRACTICE Polish your pitch. Us Marketers love our jargon. “Omnichannel synergy.”  “Full-funnel attribution.”  “Consumer-centric touchpoints.” Blah. Blah. BLAH! Here’s your homework: Explain what you do like you’re on Shark Tank. No slides. No buzzwords. Just the problem, the product, and the payoff. If you can’t get someone excited in under 60 seconds, it’s not their fault, it’s yours. So tighten it up, make it hit, and if you can sneak in a Ric Flair “WOO!”… even better.

Third, it doesn’t take itself too seriously.

BoomBoom knows what it is: a sniff stick that wakes you up.

It’s fun. It’s weird. It’s a little chaotic.

And, that’s exactly why it works.

Too many pitches feel like TED Talks in disguise.

Don’t get me wrong, I love a good mission statement.

But sometimes, I just want a dang product to make my life better.

This felt like a party with a product at the center of it.

And honestly?

That’s what made BoomBoom unforgettable.

They didn’t just TELL you it was refreshing.

They made you FEEL IT through the screen.

Safe to say, this pitch gave them the “Shark Tank” effect.

Effectively overnight, BoomBoom went from a niche wellness brand to a national curiosity.

And today, they’re the best selling nasal stick on Amazon with over 12,000(!!!) 5-star reviews.

All from a 55-second pitch that was loud, fun, weird—and unforgettable.

Moral of the story?

You don’t need a 40-slide deck.

You just need to make people FEEL something.

Even if that something is a peppermint blast to the brain.

MARKETING CHEAT SHEET (WHAT TO LEARN FROM THIS STORY):

1️⃣. Demo-First Marketing: BoomBoom didn’t rely on a lengthy explanation or polished pitch deck. They got right to the point by showing the product in action. One sniff, one loud “WOO,” and the room lit up. That moment did more than words ever could. It created curiosity, emotion, and proof in five seconds. If your product delivers a feeling, don’t describe it. Recreate it. Let people see what it does, not just hear WHY it matters.2️⃣. Own the Weird: Most brands would try to make a nasal inhaler seem more clinical or buttoned up. BoomBoom went in the opposite direction. They leaned into the fact that it’s a little bizarre. Loud colors, playful branding, and an energetic Shark Tank pitch made it feel less like a remedy and more like a lifestyle accessory. That confidence made it magnetic. People remember the brands that don’t flinch when things get weird. That’s what makes them shareable.

3️⃣. Master 60-Second Storytelling: The BoomBoom pitch moved fast. In under a minute, they showed the problem, the product, and the reaction. It was simple, clear, and easy to follow. This is how marketing should work. If you can’t explain what you do quickly and make people care, it’s time to sharpen the story.

IN A MEME