🔥 The Underrated Side of Marketing

Internal Marketing 101:

How to Make Your Team Care About Your Work

Look…the best marketers (aka YOU) know the truth:

Internal marketing is just as important as external.

If you can’t sell your ideas INSIDE the building, how are you gonna sell anything OUTSIDE the building?

You really think a salesperson who’s half-bought into the company vision is gonna sell more than the 1 who’s fired up, clear on the mission, and knows WHY it all matters?

Absolutely not. 

If your Sales, Legal, Finance, and Leadership teams don’t get what you’re doing.. your campaigns are kaput before they even hit the brief.

This is what worked when I was in the trenches at Oracle, SnackNation, ChowNow, and ServiceTitan:

1️⃣. The Internal Marketing Newsletter

This might be the most underrated tool in your entire strategy.

A weekly or bi-weekly email, written with personality and purpose, can change how people inside your company see the Marketing team.

Why it works:

• It keeps Marketing visible
• It proves you’re strategic, not just creative
• It brings other teams into the story instead of keeping them in the dark

What to include:

– Upcoming campaigns: Not just what you’re doing, but why it matters

– Progress to goals: Show momentum. Charts, screenshots, punchy summaries

– Quick wins and shoutouts: Make noise about what’s working and who made it happen

– Cross-functional asks: Need feedback? Support? This is where you make the ask

– Your POV: Drop in a meme, a hot take, or something that reminds people you’re human

Give it a name people remember. Something fun. Something that doesn’t sound like a boring marketing update.

And don’t be afraid to remind people that you’re not just creating campaigns. You’re building momentum for the entire company.

If you don’t shape the perception of Marketing internally, someone else will.

2️⃣. Weekly Sales + Marketing Sync

This is 1 of the best ways to build real trust and momentum between Sales and Marketing. And dare I say, even friendship. 

You can’t just say you’re aligned. You have to show up and prove it every single week.

I used to run a simple 15 to 30-minute sync with the Sales team. Quick, useful, and consistent.

Here’s what we covered:

– New ads and campaigns: What’s live, what’s coming, and how it ties to pipeline

– Content they can use: Think battlecards, 1-pagers, landing pages

– What’s working: Share results and feedback so it doesn’t feel like a black box

– Incentives: We ran contests with gift cards for most pipeline created or meetings booked from campaign leads. Easy way to boost engagement

The goal wasn’t to present. It was to connect.

Sales started seeing Marketing as a real partner. Not just the team that hands over MQLs and moves on.

Your company should run like an F1 team.
Sales is the driver.
Marketing is the pit crew.

If there’s no clear communication, you’re off track before the race even starts.

These meetings build alignment, trust, and shared ownership of results.

3️⃣. All-Hands Spotlights or Monthly Marketing Deep Dives

You know what makes people care about Marketing?

Visibility and clarity.

Most of your company doesn’t know what Marketing actually does. They see the LinkedIn post. Maybe the email. That’s it.

This is your chance to pull back the curtain and say, “Here’s what we’re working on, here’s why, and here’s what happened.”

What works well:

– Monthly Marketing all-hands: Go deep with your own team. Share big swings, big wins, and honest lessons

– Company all-hands spotlights: Grab 5 minutes to show off impact. Tease new projects. Give credit where it’s due

– Metrics and storytelling: Data earns trust. A quick story around the numbers makes people actually remember it

Marketing isn’t just about generating revenue. It’s about influencing the entire business.

If you don’t regularly show how Marketing drives results, people will assume you’re just writing blog posts and picking hex codes.

And, let’s be honest. Public speaking is good for you. It gets easier. You get better. And, it helps you build real influence inside the company.

4️⃣. Repeating the Mission (Until Everyone Actually Gets It)

Internal marketing isn’t just about visibility. It’s about alignment.

If your own team doesn’t understand the company’s goals or how their work ladders up to them, they’ll start operating in a vacuum.

That’s when people start feeling like task machines instead of marketers.

What I’ve found works best:

– Tie every campaign back to company goals: Don’t assume people see the connection

– Explain the “why” behind priorities: Especially with newer marketers, this gives context and fuels better decisions

– Talk about goals often: In 1:1s, in team meetings, in Slack. Repetition drives clarity

When your team knows what they’re working toward and why it matters, you unlock way more than just efficiency. You get better ideas, deeper commitment, and fewer dropped balls.

You don’t want order takers. You want people who can think, challenge, and lead.

That only happens when the bigger picture is clear.

5️⃣. The Internal TV Show

This 1 might sound a little out there, but trust me…it’s got serious potential.

Video is taking over everywhere. And internally, it’s 1 of the best ways to share updates, build culture, and keep people engaged.

Think of it like your own version of high school morning announcements. But cooler. And actually useful.

Here’s what it can include:

– Big wins across departments

– Marketing campaign recaps

– Team spotlights and new hires

– Company news and product updates

You don’t need a full production team. Keep it scrappy. Record it on Zoom.

Drop in a few memes. Add some fun music.

The point isn’t perfection. It’s connection.

This kind of content builds bridges between Marketing and the rest of the company. It humanizes the work. It makes people care.

And when people care about what you’re building, they start rooting for it too.

This could easily become the most-watched internal content in your company.

Make it fun. Make it consistent. Make it something people talk about.

6️⃣. The Marketing Deck You Leave Everywhere

This is your internal cheat code.

Build a simple 1-pager or lightweight deck that breaks down what Marketing is doing right now.

Keep it visual. Keep it clear. And then make sure it lives everywhere.

What to include:

– Top priorities for the quarter

– Campaigns in flight

– Goals you’re tracking toward

– How other teams can get involved

Then drop it in every corner of the company:

– Link it in Slack channels

– Share it during onboarding

– Add it to your email signature

– Pin it in team Notion pages

It’s a quiet way to reinforce that Marketing has a plan and is driving impact.

Because here’s the reality: Most people don’t know what Marketing is doing. And if you don’t make it easy to find, they’ll make up their own version.

This deck keeps you in control of the narrative.

It shows you’re not just busy. You’re strategic. And it gives other teams a way to plug in without asking for a meeting.

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