5 Ways to Improve Conversions (That Used to Be Hard)

Harry Potter had his wand.

Luke Skywalker had his lightsaber.

Thor had his hammer.

But, Marketers?

Marketers have their landing pages.

It’s the tool that transforms a simple idea into something magical.

With the right landing page, you can capture attention, spark interest, and turn clicks into conversions faster than you can say “captureattentionsparkinterestandturnclicksintoconversions-leviosa.”

But here’s the thing.

Just like any wizard or Jedi, you need to know how to wield it.

A landing page isn’t just about slapping a headline on a page.

It’s about testing, iterating, and optimizing to get that perfect mix of copy, design, and offer.

When you do it right, your landing page becomes your secret weapon.

When you do it wrong, well… it’s not as pretty. 

So with some help from my friends over at Bolt, I wrote a quick little guide to show you how to wield your Magic/Force/Mjolnir.

This is…

5 Hard Ways to Improve Conversions That Are Now Quick

For years, improving conversion rates felt like a TOTAL GRIND.

You needed management buy-in, dev resources, and endless rounds of iteration just to test a single idea. 

In short, it was like making a dog and a cat the best of friends.

Nearly IMPOSSIBLE.

But the game has officially CHANGED.

If you’re still stuck waiting on approvals and development cycles (and if you’re a Marketer, I know you are), then you’re leaving money on the table.

Here are 5 quick conversion HACKS that used to be hard but are now quick and easy to spin up.

1️⃣. Build Interactive Tools That Sell FOR YOU.

I’m embarrassed to say it, but the amount of times I’ve googled “MoM change calculator” would give my middle school math teacher a heart attack (sorry Mr. McGillicutty).

But I’m not alone.

People love tools that make their lives easier.

SOOOOOO instead of just telling your audience why your product is valuable, SHOW THEM. By making them a tool they can actually use.
Whether it’s a savings estimator, a ROI calculator, or a simple quiz, an interactive tool keeps people engaged and moves them closer to a buying decision without feeling like a sales pitch.

And let me tell you, THEY CONVERT LIKE CRAZY. 

In the past, getting one live meant engineering sprints, UX approvals, and a mountain of red tape. 

(When I was in Marketing ops, EVERYTHING had to go through dev. I would always have to modify my ask to the smallest version of what I was imagining.)

Now, no-code tools like Bolt let you launch in hours instead of months, so you can test what actually moves the needle before committing heavy resources.

2️⃣. Spin Up High-Converting Landing Pages Faster Than Your Boss Can Say “pls fix, thx”

Not all funnels are born equal.

Some go on to generate millions in revenue.

Others? They wither on the vine.

But do you know the big difference between the two?

More often than not, it comes down to one TEENSY-TINY adjustment. Your funnel lives and dies by all the little details on the user journey. You NEED to be testing and optimizing.

But if your Marketing team can’t tweak landing pages quickly, every test turns into a multi-week waiting game.

The best teams ship multiple versions of key pages—swapping out copy, offers, and designs without waiting on dev support.

This makes iterating and optimizing frictionless, so you can improve conversion rates in real-time instead of twiddling their thumbs until the next roadmap cycle.

3️⃣. Give Them A Blueprint BEFORE They Type “print()”

Marketers and developers speak totally different languages.

If you’ve ever written a spec document that turned into a Frankenstein build, you KNOW the struggle.

But here’s a little secret…

If you wireframe your OWN pages, ideas, and flows, you kill 99% of back and forth with the dev team.

By being able to SHOW and NOT TELL your developers what you’re imagining, you can get everyone on the same page before a single line of code is written.

Tools like Bolt makes this even easier by allowing you to visualize (not just wireframe) and create key landing page elements without the headache of complicated back-and-forth.

Then, instead of speaking different languages, you get access to the Rosetta Stone.

4️⃣. Prove the Concept BEFORE Asking for Budget

Getting budget approval for Marketing initiatives can be a looooooooooong process.

Longer than a DMV line.

Longer than waiting for your pizza delivery during that Friday night binge.

EVEN LONGER THAN A Netflix intro sequence that YOU CAN’T SKIP!

But instead of waiting, you can PROVE what works first.

By creating a lightweight version of a landing page, offer, or campaign, you can gather real data and demonstrate its value before making the ask.

This shifts the conversation from “Can we test this? Pretty please???” to “Look at the results we’re already getting. We’re doing it again.”

Teams that move fast get budget faster.

Teams that get budget faster get their work done faster.

Teams that get their work done faster can get back to watching Full Swing sooner.

5️⃣. Build and Iterate WITHOUT Waiting on the Dev

This is the ULTIMATE unlock (and I bet you didn’t even know it was possible).

The hardest part of conversion rate optimization USED to be execution.

Going from shower shower idea to full, live test was ALWAYS slowed down by engineering roadblocks.

Now the best Marketing teams can operate without dev dependencies. They build, launch, iterate and repeat.

That means more tests, more learnings, and, ultimately, higher conversions at a faster pace.

And with platforms like Bolt, this kind of agility becomes a reality, letting you stay in control and move at lightning speed (no pun intended… I promise).