Steal these Marketing Secrets…

5 tips/takes on Online Marketing from Amy Porterfield

Who has 16+ years of experience in Online Marketing? Who specializes in digital course creation AND has a podcast with thousands of listeners every week?

If you answered me, you’re wrong. 

It’s actually today’s guest, Amy Porterfield, of Amy Porterfield, Inc. She’s a powerhouse when it comes to Online Marketing and teaching. (Seriously, her Digital Course Academy has taught over 25,000 people about course building and scaling.) 

Here’s what Amy had to say (in her own lightly-edited words) about content creation, storytelling, podcasting, and how YOU can be successful in Marketing, regardless of experience: 

1️⃣. Things change, but personalization stays. 

“What can we do differently? What would allow us to stand out and differentiate? We as a company have come back to personalization…those touch points, such as a DM, I think are going a long way.”

Like we mentioned, Amy’s been in the biz for 16 years and seen A LOT of changes. But what hasn’t changed is the impact that personalization has on you, your consumers, and your relationship.

Personalization cuts through the noise that consumers face everyday. (And it’s more than just putting “Hey [insert name]” in the subject line of an email.)

If they’re getting bombarded with generic messaging from all directions, your brand’s attempt at personalization sticks out in a very good way. By making people feel seen + heard, you create trust.

(Amy even mentions that by shifting focus to personalization, her company saw an increase in the number of conversions. So, if you’re avoiding personalization strategies, you’re leaving money on the table. You can see this across formats, industries…you have to make sure each of your customers feel like you’re speaking JUST to them.)

2️⃣. Focus on a signature offering. 

“I don’t have a lot of courses. Up until this year, I had one evergreen program, one live launch course, and a membership. Last year, we made over 17 million with a simple suite like that.”

Amy’s business ventures are a lesson: keep it simple and offer something of value. Edutainment is on the rise and it’ll only grow from here. 

Trying to expand in every direction and offering too many things in too many verticals? That’s a disaster waiting to happen. 

I’ve even seen it at the companies I’ve worked at before. Offering too many options and courses and programs can cause people to get turned off and walk away altogether. Choice paralysis is real!!

Stick to a few things. The simpler, the better. 

3️⃣. Film it all, even if you’re not a natural on camera.

“Film it all, film it all because you can slice and dice it for social media and for different things that you do in your business.  I am not naturally comfortable on video. I don’t love it.”

I’ve seen this SOOOO many times with podcasters.Guilty.

We’re not Ryan Gosling or the ladies on The View. Camera work just isn’t our comfort zone. But video is a content goldmine if you film it, chop it, and send it out. It gives you way more juice for each content squeeze.

Like I’ve said before, it doesn’t have to be perfect, it just has to be published. 

4️⃣. Impactful storytelling comes from sharing.  

“I never share the oozy scabs. I only share the scars…the value comes from the lessons that I’ve learned. Until I am out of it and can share how I went through it, I won’t share it.”

Fill in the blank: If you’re a marketer, you’re also a _________.

If you filled that blank in with “storyteller,” you’re correct…but anyone can be a storyteller. What makes good storytelling?

Sharing lessons. 

Lessons you’ve learned in a classroom, lessons you’ve learned from work, personal experiences, failures, etc. They all have credibility because of your personal experience. 

And the more you share with your audience, the more impact your stories will have on them. And the more they’ll be invested in you.

Sharing is caring. 

IN A MEME