Stop wasting time on stuff that doesn’t move the needle.
Every Marketing team faces the same challenge: too many ideas, not enough bandwidth.
But, here’s the reality: not all projects deserve your attention. Some ideas are gold, others are just shiny distractions. The key? Ruthless prioritization.
Here’s how to decide what’s worth doing AND what’s not:
1️⃣. Do It Now: Low Effort, High Impact
These are the no-brainers. Quick wins that make a real difference.
✅: Jumping on a trend that aligns with your audience.
✅: A quick email campaign for a product drop.
✅: Updating your highest-traffic blog post.
These projects are efficient and impactful. No overthinking—just execute.
2️⃣. Do It Next: High Effort, High Impact
This is where the heavy hitters live. They take time, but they’re worth every ounce of effort.
🟢: Planning your next big brand campaign.
🟢: Building out an evergreen content series (like a podcast or video show).
🟢: Rolling out a major feature launch or product redesign.
You can’t tackle these overnight, but when done right, they’ll drive serious growth. Focus your team here when you have the bandwidth to commit.
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3️⃣. Do It Later: Low Effort, Low Impact
These are your “nice-to-haves.”
🟧: Refreshing your About page.
🟧: Minor social media updates.
🟧: Reorganizing old campaign files (we all know this one…).
These won’t set the world on fire, but they’re low-lift and useful when you have some downtime.
4️⃣. Don’t Do It: High Effort, Low Impact
Let these ideas go. Seriously.
🛑: Overanalyzing campaigns with no clear ROI.
🛑: Spending hours perfecting internal docs no one reads.
🛑: Over-complicating processes that don’t drive results.
If it’s high effort and low payoff, it’s not worth it. Redirect your time and energy elsewhere.
