4 Underrated Ways to Use ChatGPT

1️⃣. Reverse-Engineer Your Audience’s Language 

SPEAK YOUR AUDIENCE LANGUAGE. It’s 1 of the keys to great content and copywriting. It’s all about knowing their language. ChatGPT can help you figure out the exact phrases, quirks, and even slang that’ll make your audience feel like, “This brand gets me.”

Here’s How:

Step 1: Gather up some customer reviews, social comments, or testimonials from your audience. Then ask ChatGPT, “Analyze this language and tell me the top 3 words or phrases our customers use to describe us.”

Step 2: Once ChatGPT picks out the popular phrases, go for more: “Generate 10 additional words and phrases that match this style and vibe.”

Step 3: Bake these insights into your copy, campaign names, product descriptions—anywhere your brand speaks.

2️⃣. Spot Patterns In Your Marketing Metrics 

Metrics everywhere but no time to dig in? ChatGPT can help you spot patterns in your marketing data so you know exactly where to focus (and where to let go).

Here’s How:

Step 1: Feed ChatGPT a few key metrics from recent campaigns (ie., “Here are my latest email open rates, social engagement rates, and web traffic metrics”). Start with something like, “Help me find any patterns or trends in these numbers.”

Step 2: Once it identifies patterns (ie., “Your posts with questions have higher engagement” or “Open rates are higher for emails sent on Wednesdays”), ask ChatGPT, “How can I leverage these patterns to improve future campaigns?”

Step 3: Build on these patterns to plan next steps. For example, if engagement is higher on social with certain formats, double down on those styles, or if certain days spike open rates, use those for key emails.

3️⃣. Use ChatGPT to Uncover Untapped Audience Segments 

Already know your ideal customer profile (ICP)? ChatGPT can help you find untapped segments within your data that might be flying under the radar, giving you fresh opportunities to target.

Here’s How:

Step 1: Start by summarizing your existing audience data (e.g., “Our main audience is mid-career marketers interested in growth tactics”).

Step 2: Ask ChatGPT, “Based on this data, what other audience segments or niches might we be overlooking?” ChatGPT might spot potential groups like “marketers just starting out” or “leaders interested in long-term strategy.”

Step 3: Go deeper by prompting, “Give me content ideas tailored to each new segment.” You’ll get specific, actionable topics designed to pull in these overlooked audiences.

4️⃣. Generate On-Brand Memes & GIF Ideas 

If your social media is missing that special sauce, let ChatGPT help you create on-brand memes and GIF ideas. It’s a whole vibe shift—and it works.

Here’s How:

Step 1: Start by telling ChatGPT your style and voice. Something like: “Give me some meme or GIF ideas for our brand, and our brand is the following: playful in a business-professional sense, a little serious, and speaks to [Target Audience].”

Step 2: Once you have some ideas, ask for variations: “Can you make these more relatable for [a current trend]?” Or, “Add in a reference to [popular show or meme] for extra relevancy.”

Step 3: Plug these into Canva or your GIF maker of choice, and you’ve got fresh, on-brand visuals that feel custom-made for your audience.