MrBeast is an anamoly. He’s revolutionized what it means to be a YouTuber, built an empire *supposedly worth nearly $1B*, is dominating retail with his chocolate brand Feastables, and recently partnered with Logan Paul and KSI to create a Lunchables competitor.
And recently an internal document of his was leaked to the public…
It’s a GEM. 💍
What’s the doc? His playbook to how he bult his YouTube empire.
The data he uses, resources he invests in, and how he is able to guarantee every single piece of content he puts out goes viral. And guess what? I got my hands on the doc.
I read it front to back (it’s 36 pages) and today’s email is a breakdown of my 7 biggest takeaways from the leaked doc that we can immediately apply as Marketers.
Let’s get into it.
Takeaway number 1️⃣: Results, not effort drive success.
It’s all about results. MrBeast doesn’t care if you grind for 16 hours a day or 6. What matters to him is delivering.
In Marketing, we can be guilty of chasing vanity metrics, like impressions and followers, but ask yourself, are you driving the needle on KPIs that matter?
Qualified leads, conversion rates, brand impact, your focus has to be on outcomes. MrBeast’s team knows this and it’s exactly how they keep winning.
One of the biggest ways MrBeast gets results efficiently is through consultants.
Here is a direct quote about consultants from the doc:
“Consultants are literally cheat codes. Need to make the world’s largest slice of cake? Start off by calling the person who made the previous world’s largest slice of cake lol. He’s already done countless tests and can save you weeks worth of work. […] In every single freakin task assigned to you, always always always ask yourself first if you can find a consultant to help you.”
Track what truly matters and obsess over the results, not effort.
Takeaway number 2️⃣: Customer centric content wins every time.
We all know this, but MrBeast proves it, your audience comes first. His production isn’t about creating Hollywood level perfect videos, it’s about making content that connects, engages, and keeps people watching from click to the last second.
Whether you’re creating content on LinkedIn, writing a case study, or recording a TikTok, it’s not about what you think looks best, it’s about what your audience wants and needs.
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**Quality content is defined by your audience’s reactions to the content you put out.**
Are you solving your audience’s problems or are you just creating noise when you’re creating content?
Takeaway number 3️⃣: Lean into data hard.
MrBeast’s entire strategy runs on data, not surface level stats.
He obsesses over click through rate, average view duration, and average view percentage. He studies every single frame of his content to know where people drop off and adjusts accordingly.
This is a great reminder to be laser focused on the data, this is what SHOULD BE driving decisions.
A/B test your landing pages, track where your prospects drop off in the funnel, that data is gold for improving everywhere.
Takeaway number 4️⃣: Creativity beats big budgets.
Think MrBeast throws money at every problem? Nope. He’s all about creative solutions that get results without burning cash.
Example: MrBeast replaced a $20,000 prize with a year’s supply of Doritos for a gaming video. Way cheaper, way funnier, way more viral.
We Marketers (especially in B2B) tend to think bigger budgets mean better results, but creative problem solving leads to better engagement than big spend.
Constraints are ironically how we tap into creativity and the key takeaway for me is if you can’t throw money at it, throw creativity at it.
We’re at the age of AI right now and what’s going to separate the good Marketers from the great Marketers is the creative juices that are flowing.
Takeaway number 5️⃣: The best teams are made of A players.
MrBeast’s team is built on the philosophy, there’s no room for mediocrity, you’re either an A player or you’re not in the game.
A players are obsessive learners, they’re adaptable and they constantly push for more.
Directly from the doc, MrBeast describes the A, B, C player dynamic as such:
“A-Players are obsessive, learn from mistakes, coachable, intelligent, don’t make excuses, believe in Youtube, see the value of this company, and are the best in the goddamn world at their job. B-Players are new people that need to be trained into A-Players, and C-Players are just average employees. […] They aren’t obsessive and learning. C-Players are poisonous and should be transitioned to a different company IMMEDIATELY. (It’s okay we give everyone severance, they’ll be fine).”
This is huge in Marketing, you want a team that’s obsessed with mastering new trends, who can learn from their mistakes, who push each other to take it to the next level.
Takeaway number 6️⃣: Storytelling equals retention.
Storytelling is everything when it comes to retention. The first 60 seconds of MrBeast’s videos are all about hooking you in. He uses fast paced storytelling, crazy setups and a constant progression to keep viewers glued.
In Marketing, it’s the same game, whether it’s a blog, video, podcast, the first touch point is key.
It’s how you carry the story that keeps prospects engaged throughout the buyer’s journey.
Takeaway number 7️⃣: Innovate or die.
MrBeast’s content is always pushing the boundaries, he’s constantly evolving his formats and trying things that no one else dares to do.
As Marketers we need to think the same. What worked last year might not work today, your audience changes, platforms evolve, and staying ahead means experimenting with new formats, content, and campaigns.
So don’t be afraid to ditch what’s not working and test new strategies.
These principles were made for YouTube, but they are DIRECTLY applicable to Marketing and business growth across the board.
If you want to scale like MrBeast, it’s all about results, audience obsession, data driven decisions, creative problem solving, A-players, storytelling, and innovation.
BOOM.
