5 LinkedIn Tips To Take.

Today’s guest is a Marketing Bestie, one of MY besties, and a genius Marketer who knows a thing or two about impacting the bottom line through LinkedIn.

Meet Mark Jung and his 5 can’t skip tips for LinkedIn in 2024 (in his own liiiiiightly edited words).

1) Why LinkedIn:

“My very first startup, we increased our web traffic month over month by 7,000% in 30 days by building a media strategy on LinkedIn, we generated millions of dollars of pipeline.

LinkedIn also just passed 1 billion users, but less than 57 percent still don’t engage in creating content, they’re just consuming. 

And then if you take it a step further and are part of the 1% of creators who create content regularly, you will stand out in the best way possible.

The same way that people think that it’s too late to get behind AI, is what people think with LinkedIn.

Just because it’s been around for years doesn’t mean you’re behind the eight ball.

The best time to start is now, make it happen, build in public. It’ll change your life like it has mine, as long as you’re consistent about it (THE TRUTH). 

You need to treat it like you would if you’re investing in your health or learning a new language. It’s not something that you can turn on and off and expect massive results.

The consistent output compounds and really gets you what you’re wanting to see.

2) Take This Type Of Stance:

With your content, take a strong stance of what you believe in, find the hill that you would die on (I love hills to die on LOL) and reiterate that message over and over and over again. 

One of the biggest mistakes that new creators make is they think they always have to reinvent the wheel. They think that they always have to be original and that people have heard that line before. 

The truth is, you’re going to have to repeat yourself dozens, hundreds, thousands of times before people will resonate with your message and what you are about. And then more importantly, as your audience grows, all of your new followers haven’t seen that content or that message before.

So you should bring it back to the forefront.

It’s the same way if you have an amazing outfit or a signature dish that you make at a dinner party. Don’t ditch it after one try.

And at that same dinner party, don’t be that middle of the road chicken dish, that’s completely forgettable.

If you have a strong stance, be bold, stand behind it, and don’t be afraid to say something that’s polarizing if you believe it. 

It’s about building something that 100 people will love, not something that a 1,000 people will kind of like, the same is true for your personal brand. 

3) What The Average Joe Gets Wrong:

The average time per LinkedIn profile visit is between 12-17 seconds.

Think about that in the same way as the F pattern in psychology around how people read a website. AKA they read the top headline left to right.

Then they’ll read another one, then they’ll scan down the bottom of the page. The same is true for your LinkedIn profile. 

(A lot of people overwhelm their profile.)

They have 5 featured links, driving towards 5 different messages, and a busy banner. 

If you look at Daniel’s profile, you’ll find one message. It’s personal, direct, scannable, and highlights one clear thing that he does, MARKETING. 

4) What Single Metric LinkedIn Rewards Most:

LinkedIn rewards, very specific behaviors. 

When you’re posting, and someone clicks “see more”, that’s a signal to LinkedIn that people are engaging with your content. 

The dwell time of them engaging with your post, even if they don’t like it or comment, signals to LinkedIn’s algorithm to show your content in the feed more.

The same is true when people hit save on your content. It is one of the signals that LinkedIn values the most about your content to show it again in the feed. 

But the number one highest signal to LinkedIn right now that your content is engaging, is comments (DID YOU HEAR THAT?!). 

It’s not reposts, it’s clicking see more, it’s not saves, it’s comments.

You’re going to get a 1.5% boost every time someone comments, posting and ghosting will nip all this success in the bud. 

So ask good questions in your posts. Lean in on your takes. The more that you can get people to comment and engage, the better. It’s why every single post that I post on LinkedIn, I include a PS and a question mark. 

I’m asking people, “What’re your thoughts on this?”

And that first hour after posting is going to set the tone for how your post is shown over the next 6-7 hours of your post. 

To see some serious growth on LinkedIn you need to engage in that first 60 minutes. 

Now if you’re mentioning people in your posts they need to be around to engage and reply, otherwise LinkedIn will flag you tagging someone who doesn’t engage, as spammy behavior.

5) How Often To Post:

A lot of people get too aggressive about posting multiple times in a 24 hour period. 

If you post a second time within 12 to 18 hours of your first post, LinkedIn’s actually going to take the total reach that you could have had from that first post and it’s going to cap it out and share it between your two posts.

So if you have a post that’s doing really well, it’s better to wait 18 hours for it to continue to grow rather than posting again because you’re essentially reducing its potential reach. 

Another thing we always recommend is after your post has traction any edits that you make won’t reduce its continued reach in the feed, as long as you’re editing less than 15% of the original copy.

So let’s say that you had an event coming up or you’re promoting a newsletter, if you’re writing a post and it gets great engagement in that first 30-45 minutes, you can edit that post and include a link to your newsletter. 

Include a call to action and you’re not going to see any of the downgrades that you typically would if you started the post with a link or some type of way to get people off of LinkedIn. 

And the reason being LinkedIn wants to keep people on the platform.”

(So DO NOT LINK DIRECTLY IN YOUR POST WHEN YOU ORIGINALLY POST.

Instead wait for it to get traction, then edit it and add your CTA with the link.)