1️⃣. Optimize for longevity not virality. With your personal brand create content you ENJOY CREATING, the type of content that FILLS YOUR BUCKET. This will ensure you consistently do it, and consistency is one of the very few things you can control in socials.
2️⃣. Do you even have a personal brand? YES, everyone has a personal brand, it’s you, your reputation, your experience. DO NOT discredit yourself.
3️⃣. Your personal brand isn’t about being selfish… It’s about LEVERAGE and OPTIONS. Think of your personal brand as a constantly updated resume that is being shown to thousands of people each month. Unless you’re a superhuman who can send out thousands of resumes/month, there’s no other place you can get this type of leverage.
4️⃣. Figure out what you want to be known for. This goes beyond your current job. I always bring the approaches I use for campaigns to my personal brand, and that starts with asking questions. What competitive advantage do I have that no one else on LinkedIn does? I’d urge this to be a highlight in your content and profile. For me, it’s my 8 years of experience in Marketing Ops and building an audience of 1M+ on socials. For you it could be ANYTHING.
5️⃣. Don’t hesitate to bring your whole self to whatever platform you create content on. Show up as the real you (it makes it more fun). Do you have 3 dogs named dilly, dally, and jimmy? Show the world. Just don’t be Emma from the Marketing department at X company, let them KNOW WHO YOU ARE.
6️⃣. What do you stand for? Figure out 2-3 hills you would die on (within your niche). These are incredibly important and will help position you in the market. I’d argue don’t start creating content until you’ve identified these 2-3 hills.
7️⃣. The best content creators know how to say the same things in 100 different ways. This comes back to creating once, and distributing forever. You don’t always need to be coming up with new content ideas, if you can master the ability to repurpose your content, you’ll stay lightyears ahead with your efficiency.
8️⃣. Do unscalable things at the start – respond to DMs, respond to comments, respond to emails, go on podcasts. Scrappiness is the path to victory in the beginning.
9️⃣. Document your ideas. The more you document, the more ideas and content you have captured. You’ll never run out of material if you make it a habit to document, screenshot, and record ALL content ideas. The notes app, notion, your diary, ANYTHING, just get into the habit of writing ideas down when they come to you.
1️⃣ 0️⃣. Come up with 3-4 content pillars. You can stray from these, but this is the core of what you talk about. These should ideally align with the hills you would die on. Mine are: How to grow on social media, the importance of media for B2B, and the importance of hyping up other Marketers.
1️⃣ 1️⃣. Consistency beats brilliance, when brilliance isn’t consistent. ‘Nuff said.
1️⃣ 2️⃣. Play the long game because most people won’t. You’ll outlast them. There’s power in patience.
1️⃣ 3️⃣. Reverse engineer what the best do. You don’t need to reinvent the wheel, just innovate upon it. Find the top voices in your niche, study their content, find the gaps and holes, and apply their strategies to your content.
1️⃣ 4️⃣. Pick a channel where your audience hangs out. Dominate 1 channel at a time. Don’t be average on a bunch of channels. (LinkedIn is my favorite because of the organic reach (I’ve been posting daily on LinkedIn since 2019.)
1️⃣ 5️⃣. You don’t need to be great to start, but you need to start to be great. If you don’t believe me, we found our Head of Social, Aidan, from his personal brand on TikTok. And HE WAS 21 AT THE TIME, do you think he had a ton of experience before posting? No, he didn’t even know what CAC was – sorry to put you on blast Aidan LOL. It’s never too early or too late to start.
1️⃣ 6️⃣. Be upfront with your boss (if you work at a company so it’s not a surprise to them that you’re posting online – that said, you should work somewhere that you are supported if possible – don’t settle.)
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