Marketing lingo is something else. Acronyms being thrown around in every meeting, emails talking about CDPs (customer data platform) and SQL (Structured Query Language), I always find myself having to quickly Google acronyms to make sure I know exactly what it stands for. 

Now I know you’re a Marketing Bestie, so some of these acronyms are a regular part of your vernacular, but just in case you ever find yourself unsure of what GDPR means (General Data Protection Regulation), I wanted to put together a list that you can always refer back to.

Even better, if there is someone on your team who you know would benefit from having a kicka** reference sheet to go back to, send this to them and tell them I say hello. 

TLDR: Marketing is lingo heavy, this list should demystify. That’s the hope, anyways. 

1. CAC (Customer Acquisition Cost):
The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. 

2. CPM (Cost Per Mille):
The cost of showing off your ad to 1,000 people! The amount of $ spent to show your product to 1,000 users on the other end. 

3. LTV:CAC (Lifetime Value to Customer Acquisition Cost):
Basically, the moolah you make from keeping a customer long-term divided by the cost of getting them onboard. 

4. CPL (Cost Per Lead):
The cost of finding your next potentially viable lead (PLEASE CLOSE!). 

5. ROAS (Return on Advertising Spend):
Your ROAS can be described like this. If you made $2, but spent 1, you have a ROAS of 2x. 

6. GTM (Go-to-Market):
Your overall plan for getting your product or service out there and seen! 

7. UTM (Urchin Tracking Module):
A simple code added to a URL to track where your website traffic is coming from – savvy! 

8. CPC (Cost Per Click):
The cost of one single click on your ad or link – every click counts! 

9. SEM (Search Engine Marketing):
Using paid ads on search engine results pages to drive traffic to your website – it’s all about that visibility! 

10. CRM (Customer Relationship Management):
The strategies and tech used to manage and analyze your customer interactions and data! 

11. SLA (Service Level Agreement):
A contract (sometimes its internal, and sometimes you have a set expectation that you’ve discussed with your customer) outlining the level of service they can expect. 

12. PLG (Product Led Growth):
A growth strategy focused on using your product to attract and retain customers – the product is the engine! 

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13. PQL (Product Qualified Lead):
A lead who has shown interest in your product and is likely to buy. Are they crushing hard? Window shopping? We’ll find out!! 

14. API (Application Programming Interface):
A set of protocols and tools for building software applications – tech wizard! 

15. NPS (Net Promoter Score):
A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service. 

16. MRR (Monthly Recurring Revenue):
The amount of predictable recurring revenue generated each month from your subscription-based products or services – cha-ching! 

17. ARR (Annual Recurring Revenue):
The money you can count on every year from your loyal customers who just can’t get enough of your product or service. 

18. RSS (Really Simple Syndication):
A super convenient way to keep up with your fave blog posts, podcasts, news articles and updates without having to constantly refresh a website. 

19. ARPU (Average Revenue Per User):
How much money each user is bringing in for you on average, so you can see who your top spenders are. 

20. ACV (Annual Contract Value):
The total amount of money a customer is worth to you over the course of a year, based on their recurring revenue contract. 

21. ICP (Ideal Customer Profile) :
A detailed description of your dream customer, including demographics and psychographics. This helps you focus your marketing efforts and attract more of your target audience. 

22. MQL (Marketing Qualified Lead):
A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts. 

23. SAL (Sales Accepted Lead):
A lead that’s been checked out and is ready for the sales team to work their magic. 

24. SQO (Sales Qualified Opportunity):
A potential customer who has shown interest and is ready to move forward with a sale – ready to seal the deal! 

25. SAO (Sales Accepted Opportunity):
A potential sale that has met certain criteria and is considered a valid opportunity for the sales team to close. 

26. BANT (Budget, Authority, Need, and Timeline):
A way for sales reps to figure out if a potential customer is ready to make it official. 

27. PPL (Pay Per Lead):
The cost of finding your next potential customer through various marketing channels, where you only pay when you actually get a lead! 

28. SERP (Search Engine Results Page):
The page you see after you type in a search query on Google or another search engine. The goal is to get your website at the top of the list. 

29. TOFU (Top of the Funnel):
The beginning of the customer journey, where a potential customer is first introduced to your product or service. It’s like a first date! 

30. MOFU (Middle of the Funnel):
The stage of the customer journey where a potential customer is considering your product or service. Think of it like a “getting to know you” phase. 

31. BOFU (Bottom of the Funnel):
The final stretch of the customer journey, where a potential customer is close to making a purchase. Think of it like the last lap of a race. 

32. GDD (Growth-Driven Design):

When building your website, using continuous data-driven adjustments.

33. ESP (Email Service Provider):
A company that helps you with your email marketing, from sending messages to keeping track of open rates. 

34. PPC (Pay-per-Click):
An online advertising model where you only pay when someone clicks on your ad. You only pay for results! 

35. WYSIWYG (What You See Is What You Get):
A fancy way of saying, “what you see on the screen is exactly what you’re gonna get in real life.” 

36. WOMM (Word of Mouth Marketing):
When your friends give you the lowdown on the latest product or service, that’s WOM. Think of it as the OG influencer marketing. 

37. CRO (Conversion Rate Optimization):
This one’s all about maximizing the number of people who do what you want them to do on your website. Like, seriously, it’s like a superpower. 

38. MVP (Minimum Viable Product):
It’s like the beta version of a product, with just enough features to get people hyped. Think of it as a sneak peek. 

39. MAU (Monthly Active User):
Basically, a user who pops in once a month for some good times. 

40. TAM (Total Addressable Market):
The whole shebang of people who could potentially be into your product or service. Think of it as a dating pool. 

41. SOM (Serviceable Obtainable Market):
The portion of the total market that a company can realistically reach and sell its products or services to – you’re eyeing the prize! 

42. SAM (Serviceable Available Market):
The portion of the total addressable market that you can actually serve. Like, who you’re realistically compatible with. 

43. BR (Bounce Rate):

The action a user takes when visiting your website. A user “bounces off the page” when they land on your page and quickly leave. The lower the better.

44. DSP (Demand-Side Platform):
A platform that lets advertisers buy ad space on the fly, like, whoa. 

45. DMP (Data Management Platform):
A platform used for organizing and managing data for targeted advertising and audience analysis – data, organized and ready to conquer! 

46. SSP (Supply Side Platform):
The platform that connects advertisers with a massive network of publishers to serve up their ad campaigns – you’re the matchmaker of the ad world! 

47. GDPR (General Data Protection Regulation):
The EU law regulating data privacy and protection for individuals – you got that data security on lock! 

48. TOS (Terms of Service):
The legal agreement between you and the service provider that outlines what’s expected from both parties. 

49. POC (Proof of Concept):
Think of it as a mini experiment to show that your big idea is actually, well, a big idea. 

50. PM (Project Manager):
Your one-stop-shop for getting things done and keeping the team on track. 

51. MARTECH (Marketing Technology):
All the cool tech tools you need to make your marketing dreams come true. 

52. TK (To Come):
A placeholder used in text when a piece of information is not yet available. It’s like the “Coming Soon” sign on a movie poster. 

53. H/t (Hat Tip):
A way to show appreciation for someone or something that inspired or helped you – a digital high five! Use this to repost and still give credit! 

54. CSS (Cascading Style Sheets):
The language used to style and format web pages. 

55. PV (Page View):
The number of times a single page has been viewed. It’s like counting the number of times someone has checked out your profile. 

56. NRR (Net Revenue Retention):
A metric that measures the amount of revenue you keep from existing customers. It’s like keeping your wallet full, even after splurging on a shopping spree. 

57. LP (Landing Page):
Your digital BFF (best friend forever) that welcomes your visitors with open arms – it’s like your online home! 

58. PDP (Product Detail Page):
The ultimate destination for all the deets on your product – it’s like your online showroom! 

59. TL;DR (Too Long; Didn’t Read):
A summarization of a long piece of text. It’s like the CliffNotes of a book. 

60. CMS (Content Management System):
The tech that helps you manage and publish your website content with ease – you’re the boss of your own website! 

61. CDP (Customer Data Platform):
A centralized hub for all customer data – reigning supreme over the kingdom of customer info! 

62. SQL (Structured Query Language):
A programming language used to manage and manipulate databases – you got mad database skills! 

63. ABM (Account-Based Marketing): Targeting high-value accounts with personalized marketing strategies – it’s like throwing a VIP party for your dream clients!

64. SMB (Small and Medium-Sized Businesses): The dynamic duo of the business world – smaller companies with big ambitions and potential!

65. DR (Direct Response): Marketing designed to get an immediate response from your audience – it’s like a call-to-action on steroids!

66. CTA (Call-to-Action): Prompts your audience to take a specific action. 

67. KPI (Key Performance Indicator): A measurable value that demonstrates how effectively a company is achieving its key business objectives. 

68. SLA (Service Level Agreement): A contract outlining the level of service a customer can expect from a provider.

69. ICP (Ideal Customer Profile): A detailed description of the perfect customer for your product or service.

70.TAM (Total Addressable Market): The total revenue opportunity available if a product or service achieves 100% market share. 

71.ACV (Annual Contract Value): The value of a customer contract over a year. 

72.PPC (Pay-Per-Click): An internet advertising model used to drive traffic to websites, where an advertiser pays a publisher when the ad is clicked. 

73.GA (Google Analytics): A web analytics service offered by Google that tracks and reports website traffic. 

74. CRO (Conversion Rate Optimization): The process of increasing the percentage of users who perform a desired action on a website

75. CPA (Cost Per Acquisition): The cost of acquiring one customer

76. SERP (Search Engine Results Page): The page displayed by a search engine in response to a query by a searcher. 

Daniel Murray
Daniel Murray
Level up your marketing game

Zero BS. Just fun, unfiltered, industry insights with the game-changers behind some of the coolest companies from around the globe.

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