How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point.
Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs.
Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Eli:
LinkedIn: http://www.linkedin.com/in/elirubel/
Twitter: https://twitter.com/eli_rubel
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com
Timestamps:
00:00 Intro
02:07 The Growth Pain Points
06:21 Identifying Business Touchpoints
11:46 Digging Into The Minutiae
15:38 Giving Your Marketing Team Bandwidth
17:17 The Challenge To Market Leaders
20:41 Daniel’s CMO Theory
24:34 Marketing For The Long Game
29:11 A Hill To Die On
35:43 Curiosity Makes The Best Marketer