Kelli Hurley, VP, Head of Content and Podcast Partnership Sales at SiriusXM, sits between brands and podcast creators on every deal. She calls the job a combo of diplomacy and psychological warfare.
Before SiriusXM, Kelli helped build the Westwood One Podcast Network, so she’s watched creator Marketing grow from simple host reads into video, social, and live events.
She tells us where a brand should put its 1st podcast dollars when it has SOME budget (but not TV budget), why some creator briefs can kill a deal before it starts, and the 1 measurement problem the whole industry STILL hasn’t cracked. Plus, the Marketing hill she’d die on, and why it changes how you should think about brand safety.
If you’re a Marketer who wants to make creator partnerships actually pay off, this episode is for YOU.
If you got something out of this one, hit follow and leave a rating. It helps more Marketers find the show.
Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at siriusxmmedia.com/daniel
Follow Kelli:
LinkedIn: linkedin.com/in/kellihurley
Follow Daniel:
YouTube: youtube.com/@themarketingmillennials/featured
Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
http://www.workweek.com