Why does every brand suddenly look the same? Anthony Reeves, author of Eat the Donkey and former brand and creative leader at Amazon, Kohler, LVMH, and WPP, has a theory, and it starts with “optimization.”
If using the same AI tools and the same data as your competitors leads to the same results, how do you stand out? Anthony breaks down why friction might be the key.
Plus, the one data point that makes or breaks a creative brief, how to tell productive friction from plain old bureaucracy, and the McLaren rebrand that has Daniel fired up.
If you’re a Marketer who wants to build a brand that stands out instead of blending in, this episode is for YOU.
Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/
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Website: https://www.anthonyreeves.co
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