Andrew LeRay, Director of Brand Marketing at NWSL, is trying to close the gap between people who instantly recognize those four letters and people who still ask what they stand for.
He breaks down where building a brand for a sports league is different than building 1 for a product, how the players become the brand, and how a Call Her Daddy cameo and a hydration partnership with Alex Cooper’s Unwell became one of the league’s biggest growth unlocks.
Plus what changes when you go from a 150-year legacy brand like MLB to a self-described challenger brand only 3 years into its current era, and the Marketing hill Andrew will die on.
If you’re a Marketer who wants to build something people actually recognize, this episode is for YOU.
Hit follow and drop us a rating if this one lands. It genuinely helps us book bigger guests.
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com