How do you make plain water feel like a $300 fragrance?
Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped selling zero sugar and zero calories and started selling to emotions.
Plus the brand’s first OnlyFans page, placements from Love Island to Esther Perel, and why building future demand beats chasing the sale in front of you. If you’re a Marketer who wants to take a bolder brand swing, this episode is for YOU.
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:http://www.workweek.com