If you’re making budget decisions based on how each channel looks on its own, you’re working with an incomplete picture.
Daniel breaks down why blended CAC should be the number your whole operation runs against. Blended CAC is your total marketing spend divided by total customers acquired across every channel. It gives you room to invest in longer-term channels without panicking when one silo looks off, and it stops you from killing channels that are quietly lifting conversions everywhere else.
Jay admits he runs everything in silos, channel by channel, and uses that to shift budget toward whatever’s performing. Daniel pushes back: you need both. The blended number is your north star. The silos are your diagnostic tool. When blended CAC starts creeping up, that’s when you go channel by channel to figure out what’s wrong.
The bigger idea: attribution will always make some channels look better than they are. Blended CAC cuts through that and shows you the real cost of growing your business.
If you want a smarter way to manage your Marketing budget, this is the episode for YOU.
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