Is your June Marketing strategy ready for one of the wildest months in recent memory?
Jay and Daniel break down three major forces hitting the calendar at the same time: the summer slowdown, the FIFA World Cup, and an early Amazon Prime Day.
Jay explains why the second half of June through the second week of July is one of the worst performing stretches of the year for webinar attendance, B2B content downloads, and high-ticket consumer products, and why you need to plan around it now.
Daniel makes the case for leaning into the FIFA World Cup with soccer-themed email copy and subject lines, whether you’re a local brand or a global one. And Jay breaks down why Prime Day lifts all Marketing, not just Amazon sellers, including why people spend about 15% more time in their inboxes during that window.
If you’re looking for a plan for June, this is the episode for you.
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LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
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Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/