Building an AI-First Marketing Mindset with Ryan Gavin, CMO at Slack | Ep. 348

Daniel Murray
Daniel Murray
September 12, 2025

What does the future of marketing look like when every employee has AI agents as teammates?

In this episode, Daniel and Slack CMO Ryan Gavin break down how AI and agentic tools are transforming the way we work, collaborate, and create value. 

From using Slack AI to instantly access a company’s “long-term memory,” to deploying engineering agents that save millions of hours, Ryan shares practical examples of how AI-first thinking is reshaping marketing, sales, and productivity.

And, why do marketers need a beginner’s mindset in an AI-driven world? Things are changing, including how we rethink email and customer journeys with agents at the center. Ryan also explains the cultural shift needed for teams to embrace AI (moving from doers of tasks to orchestrators of work) and why he believes “marketing is the product, and the product is the marketing.”

If you want to understand how AI will change your role, your team, and your company in the next five years, this episode is a roadmap for thriving in the era of agent-first marketing.

Follow Ryan:

LinkedIn: https://www.linkedin.com/in/ryan-gavin-seattle/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel Murray
Daniel Murray