1️⃣. Send Handwritten Notes
A handwritten note in 2024? Feels like time travel. But in the best way. Imagine opening your mail and seeing something that isn’t a bill or spam.
Your customer opens a card with a genuine message like, “You’ve been rocking with us since day one, and we couldn’t be more thankful.” Bonus points for adding a little gift card or discount. It’s a move that says, “You’re not just another customer. You’re the customer.”
🔥 TIP: Block off 30 minutes a week to write a handful of these. Keep it personal. No scripts allowed.
2️⃣. Make Your Customers the Stars
Turn your spotlight outward. Feature your customers in a story or an email campaign that celebrates how they’re using your product or their business. People love seeing their name (and face) in lights, especially when it’s authentic and not just PR fluff.
🔥 TIP: Create a “Customer Hall of Fame” on your website. Update it monthly with new featured customers.
3️⃣. Surprise Them with Gifts
Unexpected gifts are a cheat code to customer loyalty. Think exclusive swag, a free product they didn’t ask for, or an upgrade to something they already love. The best surprises make them feel like, “Wait, this is just for me?”
🔥 TIP: Grab your top 20 customers and send them something cool before the holidays. Keep it hush-hush. Let the surprise do the work.
4️⃣. Send a Personalized Video
A quick, personalized video saying thanks will leave a bigger impression than any email. Call out their name, mention something specific about their support, and let them know they’re part of your brand’s story. It’s unexpected, it’s personal, and it’ll blow them away.
🔥 TIP: Use tools like Loom or Wistia to send quick thank-you videos to your top customers. Keep it under a minute and make it fun.
5️⃣. Get Personal With Rewards
The days of one-size-fits-all discounts are over. Tailor your thank-yous to what your customers actually care about. Early access to a product? A loyalty bundle they’ll actually use? Make it feel like you really get them.
🔥 TIP: Use your data to craft specific rewards for specific people. The more personal, the more impactful.
6️⃣. Host a Gratitude Pop-Up
Go IRL with a surprise pop-up event where your customers are the VIPs. Think free goodies, exclusive discounts, live entertainment, or even a fun activity. The goal is to make them feel celebrated, not sold to. Keep the focus on them and their experience. It’s all about showing appreciation.
🔥 TIP: Set up an Instagram-worthy thank-you wall where attendees can leave messages or share what they love about your brand. Bonus: include a giveaway for those who participate.
